The First 90 Days: What New Medical Practices Need to Focus On
Starting a medical practice is an exciting milestone, but the first few months are crucial to long-term success. The early days set the tone for your operations, patient experience, and profitability. Here’s a guide on what new medical practices need to focus on in their first 90 days:
1. Build an Efficient Operational Structure
Your first priority should be ensuring your systems and workflows are functioning smoothly. Confirm that your electronic health record (EHR) system, phone lines, billing processes, and scheduling software are all in place and tested. Efficiency during this stage prevents chaos as patient volume increases.
2. Focus on Patient Acquisition
You need patients to keep your practice running. Launch a strategic marketing plan that includes your website, Google Business Profile, social media, and community outreach. Referral relationships with other providers can also drive initial growth.
3. Deliver an Exceptional Patient Experience
Patient satisfaction is one of the most powerful growth drivers. Train staff to create a welcoming environment, minimize wait times, and provide clear communication. First impressions during the first 90 days are vital for building long-term relationships.
4. Monitor Financial Health Closely
Cash flow is often tight when starting a practice. Track expenses, monitor revenue cycle metrics, and follow up on insurance claims promptly. Small issues in billing and collections can snowball quickly if left unaddressed.
5. Build a Strong Team Culture
Your staff is the backbone of your practice. Establish clear roles, set expectations, and create a positive work environment. Early investment in team culture reduces turnover and increases efficiency.
6. Gather Data and Adjust as Needed
The first 90 days provide valuable insight into your practice’s strengths and weaknesses. Track patient volume, no-show rates, and revenue trends. Be prepared to adapt quickly when something isn’t working.
Key Takeaway
The success of a new medical practice is heavily influenced by the first 90 days. By focusing on operations, patient acquisition, and financial stability, you’ll build a solid foundation for long-term growth. Regularly review your metrics and stay flexible—small adjustments now can lead to big results later.
